SAS Daniels ‘Skouts’ for new PR company

Year Published: 2015

Skout PR handed brief from one of the North West’s leading legal firms.

SAS Daniels has handed its new PR brief to Macclesfield based agency Skout, to deliver a focused PR programme that will uphold its image as one of the most distinctive law firms in the North West.

The programme Skout will deliver will help to position SAS Daniels as ‘no ordinary law firm’, based on its key differentiators: an innovative and flexible pricing model; the quality of its people; and depth of its specialist expertise.

Skout will use its Natural Storytelling approach to generate credible media coverage for SAS Daniels and its partners in a range of regional and trade media.

Skout won the SAS Daniels account through a competitive pitch in early January and was chosen due to the relationship established with the firm’s team during the process, as well as its legal and business sector experience and creative ideas developed to support the SAS Daniels brand. The PR programme will be delivered by two of Skout’s senior PR consultants – Fiona Whyatt and Claire Lamb – who bring broad b2b and legal PR experience to the team.

SAS Daniels comments, “We wanted a PR agency that we could work with in an informal but creative and metrics driven environment. We like Skout’s approach and their personalities fit well with the culture of our firm which is essential in any successful working relationship. I’m confident that their experience and insight into the media will be a great asset to our marketing strategy.”

Rob Skinner, managing director of Skout PR, comments “We’re delighted to be working with SAS Daniels, a highly respected firm in the region. Our Natural Storytelling approach will be invaluable as the firm has lots of great stories to tell. The team is really eager to get started!”

SAS Daniels offers a full range of legal services for businesses, families and individuals. It has offices in Stockport, Macclesfield, Chester and Congleton.

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