secures funding boost

Year Published: 2014

The Corporate team at SAS Daniels LLP has assisted in securing an undisclosed investment boost from The North West Fund for Digital & Creative.

The Altrincham-based company which owns a price comparison website for waste collection services, aims to target the £9bn UK commercial waste market with a free online switching platform for waste disposal services. The company plans to use the funding to invest in online marketing to target SME’s and expand its North West operations. was founded by Carl Bennett and David Brown, who have more than 40 years’ combined experience in the sector.

Carl Bennett, Chief Executive of, said: “ has been launched to shake up the UK commercial waste industry. It remains tough out there for all businesses, with growth in the economy still sluggish.

“Waste disposal costs in particular seem to only head in one direction – upwards. We’re here to help businesses save money on their waste collection costs but also to help waste service providers tap into new markets and grow their customer base.”

“Our business plan is based on offering competitive deals from waste service providers, specifically for business customers. We will make it easier for businesses to switch waste service providers, helping them manage the process with minimal fuss.”

Commenting on the legal services required for the funding, Jeremy Orrell, Head of the Corporate team at SAS Daniels said “We are very pleased to assist the company in obtaining funding from the fund and we look forward to seeing them go from strength to strength.”

Rupert Wingate-Saul, Investment Manager, AXM Venture Capital, said: “We are delighted to be able to support a management team with real expertise in both the waste market and the digital space to create a market-leading switching platform for waste services.”

The North West Fund for Digital & Creative is part of The North West Fund is financed by the European Regional Development Fund and the European Investment Bank.

Excerpts and quotes from the original article (published in the MEN online on 21 January 2014) were used in the above press release. Click here to view the article.

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