SAS Daniels LLP selects Vibe to lead PR strategy

Year Published: 2014

Macclesfield integrated agency, Vibe, has been appointed by leading Cheshire law firm, SAS Daniels LLP, after a competitive pitch to lead on and deliver its PR strategy.

Continuing on its growth curve, the win adds to Vibe’s expanding PR portfolio, which includes Appleyard Lees, Wilson Bowden Developments, Cast UK and The Landing at MediaCityUK.

Working with partners and members of the team across SAS Daniels’ locations in Stockport, Macclesfield, Chester and Congleton, Vibe will translate the firm’s sense of passion and purpose, from product and service innovation through to its client-centric approach, with targeted PR support.

Rated amongst the best in the region by Chambers and The Legal 500, the leading client guides to the UK legal profession, SAS Daniels prides itself on providing first-rate commercial and personal legal services including corporate, employment & HR, litigation, real estate, family and private client.

Commenting on the appointment, SAS Daniels LLP, said: “We were really impressed with Vibe’s approach to the brief and, given their experience within the legal and professional services sector, they brought an informed and insightful proposal to the table as well as passion and a sound grasp of our service offering.

“Vibe was able to capture this effectively and develop a communications strategy that demonstrates our ethos and the fact we are no ordinary law firm.”

Natalie Nuttall, PR Director at Vibe, added: “We are really excited to be working with SAS Daniels and share the firm’s ambitions for growth. We are looking forward to working with the team and bringing our plans to fruition.”

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